Main Task: Analysis of existing magazines (Double Page)

 

 

 

Area of Analysis	Real Media Product from Genre 1	Real Media Product from Genre 2	Real Media Product from Genre 3
Typography – what style and size fonts are used?  Why? What do you think the intended effect of using them is?	·    Big font for the splash line; this gives the audience an insight into what the article may be about and could help the audience decide if the article will interest them. ·    Names have been made a different font and highlighted in red; this shows the importance of the people involved, the interviewed person and the interviewer. ·    The stand first is in a clear font; this is there to sell the article to the audience and informs the audience of what the article contains, also having the clear font allows the audience to read it and understand it. The intended effect of using these is that it makes certain details more obvious compared to other details. Also having these helps the audience know what the article contains etc.	·    Big and simple font for the splash line; this is good as it gives the audience an idea of what the article is about. On this double page it says ‘What goes on’ this could suggest that the article is going to show the latest music news. ·    The text by the picture is small; this is there to give an idea to the audience of what the picture shows and who the people in the picture are. The reason to why it’s small is because it’s only brief and not as important. ·    A different font for the quote which was taken from the text; this is in a different font as it wants make it stand out and become more visible at first glance, this also applies to the red box in which the text is in. The suggested effect of using these is that it makes the audience aware of certain details such as quotes or the title. This allows the audience to get the insight into the article before they read it.	·    Small text; this is a good aspect as it gives plenty of room for a large article and it allows the other half of the page to include a large photo also. ·     The big letter ‘J’ is there to represent the artist Jay-Z.  This is good as it links the name to a design on the page. ·    Each start of a sentence has a big capital letter; this shows that these are the sentence starters and allows the audience to start at whatever point they want or it helps them remember where they were up to. The intended effect of using these is that it helps the audience understand the text better and it helps the audience to read the text easier.
Layout – Where have key items been placed? Why have they been put there? What’s the effect of putting them there? (Use appropriate terms; see next page)	·    The picture has a big space so it shows the whole picture without having articles going over it; this is good as it allows the audience to see what she looks like. ·    The text is placed on one side to show the neat order of the page; this is good as it makes it less confusing for when the audience are looking for certain parts on the page. ·     The strapline is placed below the splash; this is good as it gives a brief and understandable explanation of what the article is about and it also has a quote to back up the strapline. The effect of having these in these places is that it gives the page a good order as certain things are in specific places on the page.	·    The text is at the bottom the pages below the picture; this is because the magazine wants to include the entire picture so that the audience know who the band is. Also it has been done because the magazine doesn’t want to take up too much space with the article as the picture is the main detail on the page. ·    The strapline is placed at the top of the page; this is a common feature in conventional magazines. ·    The magazine name and title are in the top right corner; this is in this position because the magazine wants to include the masthead but they don’t want it to make it a major thing out of it. The effect of having these in these places is that it gives the page an ordered feeling; it makes the page look more professional and tidy.	·    Large picture on the left of the page. This is a good aspect as it shows the reader who the artist is; also having a large image helps the audience understand what the article maybe about. ·    The text is on the right hand side; this allows the page to be split up and it also allows plenty of space so it gives a large article for the audience to read. The effect of having these is that it gives a different effect to the page(s), it makes the page look ordered and respectable.
Language – what type of language is used? Why? How are the audience addressed? What’s the intended effect of addressing them this way?	·    Informal; this is used as it appeals to the audience more as the contents of NME are generally informal. ·    The audience are addressed like they’re being informed; this is good as addressing the audience like this allows the audience to learn about the interviewee The intended effect of addressing the audience with informal language and informing the audience is that it could make the audience feel like the magazine is teaching the audience pieces of music news.	·    Formal; having formal language in the magazine makes the magazine appeal to a more adult audience as it contains the more formal language rather than the informal language of NME. ·    The audience are addressed like they’re in press conference, they being informed; this causes the audience to learn new music news/articles The intended effect of addressing the audience like this is that it makes the audience feel like they can relate to it more.	·    Formal/informal; having these different sort of language types allows the magazine to appeal towards adults rather than teenagers; this is due to the content. Bad language every now and again but still keeping it to a formal level. ·    The audience are addressed in a way as if they’re being informed. It’s almost like the audience are interviewing the interviewee. The intended effect of addressing the audience like this is that it makes the audience feel like they can relate towards it better as they’ll feel like the magazine is talking to them.
Colour – what effect does the colour have?  What is the symbolism of the colour used? What’s the intended effect on the audience of the colour scheme?	·    The use of red on Lily Allen could suggest that she’s going to bring a ‘rebellious’ or ‘dangerous’ attitude to the music industry. Also the red could represent how the fans will love her, this links to the colour symbolism of red: Love and/or danger. ·    The lack of colours; this is both good and bad. The good aspect is that it less confusing. Also the lack of colours makes it look less crowded. The negative aspect is that it makes the page look dull and lifeless. The intended effect of the colour scheme is that it gives the page life and makes it look interesting.	·    The use of yellow; the use of yellow is significant as it links to the picture because the drum kit has strips of yellow on it. This colour is also used on the strapline, the text box and name of the artist. ·    Darker colours; these are good as they can be used for text boxes like on this double page. This makes lighter coloured text stand out more which makes the text noticeable which is good as the idea is that it’s needed to be read. ·    Bright colours in the picture; the use of bright could suggest that the band have a bright future in the music industry. The intended effect of the colour is that it gives the page an interesting look, it make the pages look vibrant.	·    The use of red; red is significant as it links to passion. This suggests that Jay-Z has a great passion into music; this also links to his accomplishments in the music business. ·    The use of a dark colour and a light colour; this could suggest how he could bring a bad attitude to the music industry or he could be a more upbeat. The intended effect of the colours is to give the page more of an effective feel due to the different colours.
Camerawork – in the images, what shot types and angles have been used?  Why? What’s the intended effect on the audience? (See G322 booklet for shot types)	·    Medium Close up; having this shot allows the audience to see what she looks like and it also allows the audience to see what action/expression the female character is doing which in this case, it looks like she is doing an action which makes her look like she’s trying to prove a point. The intended effect on the audience is that it allows the audience to see her appearance clearly and allows the audience to see what sort of attitude she creates by just looking at her.	·    Medium shot; this is good as it shows the audience the band members and what they look like. Also it shows what specific instrument they play. Also having this sort of shot allows the audience to see their expression(s). The intended effect on the audience is that it shows the audience who the band is so that they have an idea before they read.	·    Close up; having a close up shot allows the audience to get a look at who the artist is and what he looks like. ·    Straight on shot; having this also allows the audience to get a look at the artist and to see what his facial expression is like. The intended effect of having this sort of camera work is to show what the artist is like and it also gives the audience an idea on what the article may contain and also it allows the audience to know what the article is about (artist wise).
Mise-en-scene – in the images, what props, costumes, and settings have been used? Why? What’s the intended effect on the audience?	·    In the image the costumes that she wears is a shirt and a necklace. This could suggest the more casual side of the music industry and it could suggest (based on the topic of the article) that she doesn’t care of her appearance or other people’s opinions on her appearance   The intended effect of this is that it gives the audience an insight into what the artist/band is like.	·    From the image there is a guitar and a drum kit, ·    Microphone ·    The costume used is a casual sort of clothing. ·    The setting of this photo is a live stage with a bright lighting. The intended effect of this is that it gives the audience an insight of what type of music the band could possible perform (judged by the instruments.	·    The costume is a casual sort of clothing; this shows what his sort of fashion is and it could represent what sort of fashion artists and bands wear. ·    The artist also wears certain accessories that associate with ‘cool’ type of people; this suggests that these certain artists class themselves as ‘cool’ The intended effect of this is to show off the fashion side of the artist and it also shows what sort of person the artist is.